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& nbsp; & nbsp; & nbsp; Core Tip: According to French media reports, the Adidas company executives said, in view of Chinese wage increase, to reduce production costs, Adidas ready to be part of the production and procurement transferred from China. Meanwhile, sources said, Nike, Puma and other international giants are ready to be part of the shoe production and procurement transferred from China. October 23 reported that, according to French media recently reported that Adidas CEO Hainer said that given China the wage level continues to improve, to reduce production costs, Adidas ready to part production and procurement from China transfer out. At the same time, sources said, Nike, Puma and other international shoe giant is also preparing to part of the transfer of production and procurement from China. "For the news, we are not very clear." Recently, Adidas due to the high labor costs in China will reduce the proportion of production in China a message, reply Adidas (Suzhou) Co., Ltd. extremely cautious. high costs caused by Adi "running away" "within the company is discussing a phased roll-out will be the production base of China's problems, has been sent to study in Southeast Asia, mainly China's rising manufacturing costs and tightening." A Adidas China confirmed to reporters. Currently, the Adidas products nearly 50% are made in China, the country has 264 manufacturing plant. But in recent years China's footwear industry costs have been rising, exceeding the expectations of Adidas, so they consider to be transferred. Asia Footwear Association Secretary-General Li Peng, China's footwear industry in recent years, overall costs rose by 25% to 30%, while the footwear industry average profit margin of 5% to 8%. Especially in the RMB exchange rate instability, may engulf orders profits and even loss-making enterprises. It is reported that Adidas is very concerned about the continuous appreciation of the RMB, the Government of processing trade policies and the impact of new "Labor Contract Law" on the inves foamposites for cheap tment environment in the Mainland, and its large-scale manufacturing enterprises in Guangdong Wanbang Shoe companies had intensive discussions. For cost-push increase request foundries, Adidas has made some compromises. China's footwear industry reshuffle also allow Adidas to orders placed embarrassment. "Now is the factory and the buyers of the game process." A shoe company analysis, the current footwear enterprises in Mainland China and affiliated companies, nearly half collapse or atrophy, enhanced bargaining power of large factories, buyers have a lot of hands Unwilling to fare increases and lower orders do not go out, so buyers and factories are in a stalemate. "In the course of the game, the Chinese business orders lost 10% to 15%, the main flow of the Southeast Asian region." foundry to be "held hostage" Object There are long-term study of clothing specialist shoe management told reporters, in fact, in recent years, Adidas and other multinational brands are reducing the proportion of production in China, mainly in increased production cost pressures. And Adidas in the "exodus" of the same time, some foundries have been his "hostage", together went "abroad." According to reports, Taiwan's Yue Yuen Group, set up many factories in mainland China, is dedicated to Adi do OEM, and Southeast Asia in recent years have begun to shift, leaving factories in mainland China has shifted from coastal areas to inland. It is understood that Windsor has more than a dozen industrial zones in Vietnam and Indonesia, hundreds of thousands of employees, the proportion of the increasing production of footwear beyond mainland China. "Has been acquired by Adidas Reebok shoes in Vietnam a month production capacity as high as more than 100 million pairs." Adidas R & D Center main ???? Hung said, it is a shift in the process, Vietnam, Indonesia shoe orders increase, naturally implies a reduction of orders in mainland China. Industry analysis: "If Adidas and other companies to reduce large-scale production line for OEM and matchi jordans on sale online ng impact is significant, because many of these companies is difficult to survive independently, just part of the process, relying Adidas and other orders for these companies to survive, external rotation after the order, the pressure of these enterprises increased sharply. " It is understood that Nike also require some Chinese shoe companies moved their production bases in India. It is reported that, for these brands do OEM business has a certain scale and qualification requirements. General manager Suzhou a garment trading company, told reporters: "A lot of plants that only by constantly shift factory, move on to more abundant raw materials, low labor cost areas to survive." He said Adi foundries end of their Supplying a single number has been reduced, the total agents take price also increased. "foundry business situation is very delicate, the key depends on the bargaining power between OEM brand is." Anonymity of the internationally renowned sports brand OEM company official told reporters that his company also In Jiangsu, the partners had asked them to co-invest and build factories in India. But in the study of India's resources, he found inadequate facilities, and other factors have led to worker time capacity can not meet the requirements, causing increased costs, so now only the sidelines. just agree, in fact, many companies have begun to "turn out the manufacturing in China" layout, or at least when the incremental development of the global market, not the Chinese as the first consideration.The wheat yellow whirlwind simply can't seem to stop, before the New York tide brand Public School once again hand Jordan brand to create a brand new Air Jordan 12. 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Announcement shows that the first half of 2015 operating income of 1.38 billion yuan Peak, 2014 compared with the same period rose 6.9%, net profit rate of 9.4% over the same period in 2014 rose to 12.7%, which is the profit attributable to shareholders surged 45.5% to 176 million yuan. Group orders will achieve seven consecutive quarters of double-digit growth, sales of 260 million yuan in overseas markets continues to dominate the Chinese sports brand in the overseas market sales accounted for first. "With the escalation of domestic lifestyles and consumption structure, as well as policy guidance and support to function-oriented professional sports is gradually replacing the previous leisure products. In this context, adhere to international, professional Pick positioning will usher in a better development. "Peak Group CEO Xu Zhihua representation. Policy Support international professional brand by consumers Currently, the sports industry has become a national strategy to develop fitness, promote sports consumer market growth has become a top priority. With the continuous expansion of domestic urbanization, escalating consumption levels, consumer demand for the product of professional, scientific and technological nature of the increase. And thanks to 20 years in product development, continued investment in manufacturing, as well as the advantages of using the Internet industry, to create a more successful Olympic viscosity of consumer groups and sports enthusiasts, "Wyatt ran group" and other member groups and Peak campaign together with domestic variety of professional sports, "fletching 1.1" is at the Dalian International Marathon in shine, Peak running shoes professional image of the product has been widely accepted. 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Internet + era, also lead the development trend of the Olympic sports brand, in addition to continue to expand cooperation in the electricity business over the Internet, in 2015 has been to build a new self-Peak buy online platform to use this platform will be more rapid under Pick large customers requirements to provide products and service. Similarly, for microblogging, letters and other new media platforms rise, Peak has been organized under a lot of online and offline interactive, triggering widespread concern of consumers, led to sales of products, creating new opportunities for Internet marketing. With the future of on-line PEAK + and other new Internet platform, will trigger a new round of social concern. (. 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